Cookie Policy

This Cookie Policy explains how Driveways Brentwood (“we”, “us”, “our”) uses cookies and similar technologies on our website. It should be read alongside our Privacy Policy. If you have questions, contact info@drivewaysbrentwood.co.uk .

1. What are cookies and similar tech?

• Cookies are small text files placed on your device when you visit a website.

• Similar technologies include localStorage/sessionStorage, pixels, tags, SDKs and device identifiers.
  We use these to make the site work, remember choices, measure performance and (if you consent) improve marketing.

2. How we obtain consent

On your first visit, we show a cookie banner that lets you Accept all, Reject non-essential, or Manage settings by category. Except for strictly necessary cookies, we only set cookies after your consent (UK GDPR & PECR). You can change your preferences at any time via Cookie Settings (link in the site footer).

3. The cookies we use

A) Strictly necessary (no consent required)

Enable core functions like page navigation, form submission, load balancing and security. The site cannot function properly without these.

B) Performance & analytics (consent)

Help us understand how visitors use the site so we can improve it (e.g., pages viewed, time on page, device/browser). Data is aggregated and not used to identify you directly.

C) Functionality (consent)

Remember choices such as preferred location, recently viewed pages, or form progress to provide a smoother experience.

D) Advertising/marketing (consent)

Measure campaign effectiveness and, where used, help us show more relevant ads on other platforms. We do not serve behavioural ads without your consent.

4. Example cookies we may set

The exact cookies may change as we update our tools. Your Cookie Settings panel always reflects the current list.

* Marketing tags are only loaded if you opt in.

IP anonymisation (analytics): where supported, we enable features that truncate IPs before storage. We do not use analytics to identify individuals.

5. LocalStorage, pixels and tags

We may use localStorage to remember non-sensitive preferences (e.g., cookie banner choices). Pixels/tags fire only after the relevant consent is granted. You can clear localStorage in your browser at any time.

6. Managing your preferences

• Cookie Settings: use the link in our footer to change or withdraw consent at any time.

• Browser controls: you can block or delete cookies in your browser settings. Blocking some cookies may affect site functionality.

• Opt-out tools: for Google Analytics you can use the official browser add-on (in addition to using our Cookie Settings).

• Do Not Track: we currently honour your choices through our banner rather than DNT headers.

7. Lawful basis & retention

• Strictly necessary: processed under legitimate interests (to operate the site).

• All others: processed under consent (which you can withdraw anytime).
  Cookie retention varies (see table). We keep analytics data in aggregated form for reasonable periods to improve services.

8. Third parties & international transfers

Some cookies come from third parties (e.g., Google, Meta) who may process data outside the UK. Where that happens, we rely on appropriate safeguards (e.g., UK IDTA/Addendum, adequacy, or SCCs). See those providers’ policies for details. We do not sell your personal data.

9. Changes to this policy

We may update this policy to reflect changes in technology, law or our services. We’ll update the “Last updated” date and may display a notice on the site. Continued use of the site after changes implies acceptance.

10. Contact

Driveways Brentwood
Email: info@drivewaysbrentwood.co.uk